NYCRIS

About us

We design and implant the digital pieces your sales depend on. We started in hospitality; we have also worked in education, textile and other SMEs.

Mission

Help SMEs and independents sell and operate better with systems they actually use: agents, web, search and cloud.

We build the pieces that let the business answer, be found and hold.

Fitted to you, on our own core, for Spain and Europe.

Vision

Be the team an SME calls when the critical process does not fit a boxed tool.

Agents, a digital home and infra you can operate — not demos that go dark in a month.

The client stays on their craft; we keep the vital pieces working.

Promise

Three commitments we do not negotiate

01

Genuinely custom

Voice and WhatsApp come from our core and are tuned to your rules. The rest of the catalogue is commissioned, not cloned.

02

Scope you can sign

What is in, what is out, and how we deliver. No months of theatre and no dashboard you have to learn alone.

03

Operations after go-live

Cloud, agents and sites are not abandoned on launch day. If it continues, we operate it.

A clear proposal, written scope, and someone who answers when the system is what sells or holds.

Budget is closed on a call. There is no signup or subscription rate on this site.

Why NYCRIS

Engineering for real problems

  • Cristian has spent more than ten years building systems and running businesses at scale.
  • Nicolai understands service, sales and teams: the floor, not only the repo.
  • We have delivered in hospitality, education, textile and other SMEs. The niche does not cage us.
  • Agents weigh more because that is where we go deepest; the rest of the catalogue supports that sale.

The team

The founders

Cristian Álvarez, co-founder and CEO of NYCRIS

Cristian Álvarez

Co-founder and CEO

More than 10 years building systems that solve operational problems.

He started in web development (Qué Código, 2015–2021) and scaled to more than 50 projects in parallel. He learned that execution without business clarity does not scale.

He then ran a scaled business (Loro Musical, 2022–2024): more than 110 artists, complex contracts and teams. He learned that money flows when operations are clear.

Today he leads NYCRIS: agents, digital product and operations for SMEs.

Nicolai Pellarini, co-founder and COO of NYCRIS

Nicolai Pellarini

Co-founder and COO

Venezuelan with over ten years in hospitality. A sector that gave him a deep passion for service, leadership and teamwork.

He also built a strong track record in sales: effective communication, negotiation, client management and relationships built on trust and commitment.

Passionate about personal and professional growth, always open to new challenges and learning.

As a cook at heart, he loves to travel and discover cultures: every experience and every place has a story to tell.

He lives in Valencia, Spain. Today he leads operations at NYCRIS.

Supported by

  • Amazon Web Services
  • Google Cloud
  • Cloudflare
  • OVHcloud
  • PostHog
  • ElevenLabs
  • Y CombinatorStartup School

project supported by the OVHcloud Startup Program

The next step is a conversation.

Tell us about the business and the piece you are missing. We write back within one working day with a proposal, not a signup.

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